Formed in late 2012, Aurora Media, is a fully integrated content agency. They develop, produce and distribute original content and programming for international rights holders, broadcasters and brands. Aurora was set up to help clients create original IP in a furiously evolving business.

For this new episode of LeCorner, we had the opportunity to discuss with its Chief Strategy Officer: Barry Flanigan. Barry has over 20 years of experience in digital media, having worked on multiple international events to develop fan engagement strategies for brands and rights holders.

In this one-hour talk, with have been through the initiatives he led during his journey from Copa90 and what makes Aurora Media a unique content agency. 

Episode timeline: 

- Barry's journey within the media industry 

- Presentation of Fika Mental Fitness 

- The story behind COPA90: entertain, inform, and celebrate football and its fans

- Fans as media creators with COPA90: the 2018 FIFA World Cup initiative 

- What is Barry's role within Aurora Media?

- How to connect fans with athletes? 

- Aurora media clients' initiatives: Super League Triathlon and Extreme E use cases

- What is Aurora Media's unique value proposition? 

- Recommendation: Book -  A Brief History of Humankind (Yuval Noah Harari) 

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LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.

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