Tennis Australia, the governing body for Tennis in Australia since 1904, organizes national and international Tennis tournaments, including the Australian Open, the Australian Open Series, Davis Cup, Fed Cup, ATP Cup, and Australian Pro Tour. 

Its core mission is to create a playful world through tennis for everyone. In addition, the association has also been on the innovation journey for several years now as they work to grow the connection with SportTech and tennis. For this new episode, we welcomed one of its leading voices in the field of sports science and innovation: Machar Reid. 

Machar has a PhD in Biomechanics, has published over 100 peer-reviewed articles and books, and is currently the Head of Innovation at Tennis Australia.

During this episode, we have been through his activities within Tennis Australia and WildCard Ventures to understand how the innovation process is handled in both companies.

Episode timeline: 

- Presentation of Machar 

- Machar’s passion for mentorship

- What does innovation mean to Machar?

- The innovation process within Tennis Australia: a long term vision 

- How does innovation prevent injuries?

- Machar’s three favorite technologies

- WildCard Ventures: missions and duties

- WildCard Venture’s due diligence process

- How does Machar perceive the Australian sports tech market compared to Europe or the US?

- Recommendations: Podcast: Business Wars

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LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.

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