Description
Founded in 2012, IMG Arena has leveraged its rights' expertise to pioneer the mainstream introduction of official data rights. They paved the way for a new revenue stream for their federation clients while delivering greater value to the sports betting industry.
The UK company's ambition is to deliver a complete solution for the modern sports ecosystem through four pillars: Sports Services, Sports Betting, Sports Media, and Sports Performance, to create a fan-first solution for sports organisation.
During this episode, we have been pleased to discuss with Mark Wrigley, Senior Director, Rights, and Andrew Corser, Vice President- Head Of Sales - Global at IMG Arena. They help us understand how IMG Arena work with their clients in a long-term relationship, as examples of the recently signed MLS and the European Leagues’ deal.
Episode timeline:
- Mark and Andrew's journey in the sports industry and beyond
- What is the concept behind IMG Arena?
- IMG Arena clients
- Origin and scope of activities for European leagues and MLS partnerships
- Why did IMG Arena acquire Flightscope and Signality?
- The next generation of sports and entertainment experiences
- The digital and data needs of sports organisations: How to meet them?
Recommendations:
- Book: Phil Jackson, Eleven Rings & Phil Knight, Shoe Dog
- Serie: Entourage
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LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.
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