Maple Leaf Sports & Entertainment Ltd. (MLSE) is Canada’s preeminent leader in delivering top quality sport and entertainment experiences to fans. MLSE is one of North America’s leading providers of exceptional experiences. It is the parent company of the National Hockey League’s Toronto Maple Leafs, the National Basketball Association’s Toronto Raptors, Major League Soccer’s Toronto FC and the Canadian Football League’s Toronto Argonauts. MLSE owns or operates all of the venues its teams play and train in, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and the OVO Athletic Centre and also provides fans in Toronto incredible live music and entertainment events. MLSE strives to deliver championships to our city and our fans and bring the world to its feet.

For this new episode of LeCorner International, we had the pleasure of spending an hour with Teeka Cockson, Commercial Strategy Manager at MLSE to best understand the core activities of the company, its desire to create winning teams and deliver championships to its city and its fans.  

Episode Timeline: 

- Teeka’s & Mapple Leaf Sports and Entertainment (MLSE) presentation, a unique organisation bringing different teams/franchises together - Can you help 

- The alignment between the teams as well as the verticals or areas of interest

MLSE’s intention to build and scale products. It is not only about sourcing and monitoring. 

- The creation of MLSE digital labs group: bringing all of IT, venue technology, product, design and engineering, data science, strategy and analytics under one umbrella to develop some great cross-collaboration and innovation

- What 2020 looked like for you at MLSE while all teams and sport had to pause before restarting again in new formats?

- The innovation process at MLSE and product creation, how does the work is articulated between MLSE and the experts from the teams/franchises?

- Moving from an inside-out innovation process to the outside-in, the cooperation with the start-ups and SMEs ecosystem

- Can MLSE take shares/equity in start-ups and if not, is that something you envisage?

- Their relationship with the Leagues: NHL NBA, MLB etc. 

- Teeka’s thoughts and views on sport after this pandemic and what will be the main changes from her standpoint.

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LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development. 

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