One of the main challenges for broadcasting major sports events such as the Olympic Games or European Championships is creating the right ecosystem between broadcasters and federations to ensure that both benefit from the event's exposure. 

Eurovision sports, a subsidiary of EBU working with broadcasters and sports federations, have to deal with this every time, as Franck Choquard, Head Of Content & Servicing of the organisation, told us two years ago. 

For this new extract, we decided to get back on this topic to highlight how broadcasters and federations should work together to promote both the sports and the brands during live events. 

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LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.

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