It’s now official! Three years after its first stint, the NBA is back in Paris. The six-time champion Chicago Bulls and the three-time champion Detroit Pistons will face each other on Thursday, Jan. 19, 2023.

On this occasion, we wanted to spotlight an episode recorded almost two years ago with Bastien Lacheny, Associate Vice President Media Distribution EMEA.

We discussed the international footprint of the league but also its main challenges and objectives in Europe.

In this highlight, Bastien focuses on the NBA media rights strategy in Europe as well as the different relations that link up the American League and the Old Continent.

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LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.

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