Last week, Sail GP launched’ The Dock’, a Web 3.0 integrated fan loyalty programme built on the NEAR protocol blockchain.

A perfect occasion to highlight an episode recorded one year ago with Jose Garnes, former Head of Content at the sailing competition and currently Chief Content Officer at the British Basketball League.

In this new LeCorner Highlight, we discussed Sail GP’s partnership with Oracle, making this launch possible today. Moreover, we pondered on the topic of data availability and its impact on the competition.

Jose also drew an interesting comparison between Formula One and GP, which you will discover in this extract. You will also learn about the following:

•   GP, the sustainable solution?
•   Importance of storytelling in the content strategy
•   Showcasing the « behind-the-scenes »: potential for sports documentaries
•   How to make sailing more engaging and accessible to a broader audience?

This extract was good, but do you need more to satisfy your hunger for knowledge? The full episode is available in our podcast channels

Have a pleasant listening!

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Finally, if you want to know more about LaSource’s activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we are pleased to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development. 

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