Make Your Brand Legendary with Swoz Consulting

Ep 39: Putting People Before Profits -- And Winning at Both (with Howard Behar, Former President of Starbucks International)

50min | 04/17/2025

Description

What if treating your people well wasn't at odds with driving high performance? In this powerful conversation with Howard Behar, former President of Starbucks International, Scott and Caitlin explore why servant leadership is fundamentally about performance, not just being nice.

Howard reveals the three primary responsibilities of servant leaders, and why the first focus should always be on helping people grow as human beings. At Starbucks, he created a culture where mistreating people had greater consequences than missing financial targets. Through candid stories from scaling the company from 28 stores to 1000s of stores, Howard demonstrates how this people-first approach drove remarkable business success.

Whether you're leading a team of two or two thousand, this conversation offers practical wisdom on creating human-centered leadership that drives both personal and organizational excellence.

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Connect with Howard on LinkedIn: https://www.linkedin.com/in/howard-behar-24ba274/

Check out Howard's Starbucks legacy: https://archive.starbucks.com/record/howard-behar

Learn more about Howard: http://howardbehar.com/

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Sign up for our newsletter: https://swozconsulting.com/about/the-newsletter/

Find more info on how we are building legendary brands at: www.SwozConsulting.com

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Make Your Brand Legendary with Swoz Consulting

YOUR brand can be legendary. No matter if you think your brand is too small, too niche, or too ordinary, any brand can become legendary if you apply the right strategies and systems. Join Scott Wozniak and Caitlin Johnson of Swoz Consulting, on a journey of discovery. With over 20 years of hands-on experience in creating and maintaining legendary brands, they have the proven knowledge you need to take your brand from ordinary to extraordinary. Every episode has fresh insight from leaders in the trenches, sharing practical strategies that you can implement today, and stories of incredible brand transformations. With these tools, you can make your brand legendary, too.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Make Your Brand Legendary with Swoz Consulting

YOUR brand can be legendary. No matter if you think your brand is too small, too niche, or too ordinary, any brand can become legendary if you apply the right strategies and systems. Join Scott Wozniak and Caitlin Johnson of Swoz Consulting, on a journey of discovery. With over 20 years of hands-on experience in creating and maintaining legendary brands, they have the proven knowledge you need to take your brand from ordinary to extraordinary. Every episode has fresh insight from leaders in the trenches, sharing practical strategies that you can implement today, and stories of incredible brand transformations. With these tools, you can make your brand legendary, too.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Description

What if treating your people well wasn't at odds with driving high performance? In this powerful conversation with Howard Behar, former President of Starbucks International, Scott and Caitlin explore why servant leadership is fundamentally about performance, not just being nice.

Howard reveals the three primary responsibilities of servant leaders, and why the first focus should always be on helping people grow as human beings. At Starbucks, he created a culture where mistreating people had greater consequences than missing financial targets. Through candid stories from scaling the company from 28 stores to 1000s of stores, Howard demonstrates how this people-first approach drove remarkable business success.

Whether you're leading a team of two or two thousand, this conversation offers practical wisdom on creating human-centered leadership that drives both personal and organizational excellence.

----------

Connect with Howard on LinkedIn: https://www.linkedin.com/in/howard-behar-24ba274/

Check out Howard's Starbucks legacy: https://archive.starbucks.com/record/howard-behar

Learn more about Howard: http://howardbehar.com/

----------

Sign up for our newsletter: https://swozconsulting.com/about/the-newsletter/

Find more info on how we are building legendary brands at: www.SwozConsulting.com

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Make Your Brand Legendary with Swoz Consulting

YOUR brand can be legendary. No matter if you think your brand is too small, too niche, or too ordinary, any brand can become legendary if you apply the right strategies and systems. Join Scott Wozniak and Caitlin Johnson of Swoz Consulting, on a journey of discovery. With over 20 years of hands-on experience in creating and maintaining legendary brands, they have the proven knowledge you need to take your brand from ordinary to extraordinary. Every episode has fresh insight from leaders in the trenches, sharing practical strategies that you can implement today, and stories of incredible brand transformations. With these tools, you can make your brand legendary, too.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Make Your Brand Legendary with Swoz Consulting

YOUR brand can be legendary. No matter if you think your brand is too small, too niche, or too ordinary, any brand can become legendary if you apply the right strategies and systems. Join Scott Wozniak and Caitlin Johnson of Swoz Consulting, on a journey of discovery. With over 20 years of hands-on experience in creating and maintaining legendary brands, they have the proven knowledge you need to take your brand from ordinary to extraordinary. Every episode has fresh insight from leaders in the trenches, sharing practical strategies that you can implement today, and stories of incredible brand transformations. With these tools, you can make your brand legendary, too.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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