For this new episode of Market'In, we wanted to know what is coming for marketers in 2024. To discuss this, we thought Ioana Erhan, who is leading the French and Italian sales teams for LinkedIn Marketing Solutions, was the perfect person to invite! She is talking with many clients from different industries, company size and countries and knows exactly what is top of mind for them.

In this episode we have discussed influence on LinkedIn, and the importance of relying on people to have the best results. We talked about "AI everywhere" and how it will help marketers be more productive and get more results. And we also discussed the urgency of measurement in a difficult context where being part of the shortlist is top of mind for everyone.

So what will 2024 be made of? Wait no more and jump in this episode!

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