Welcome back in this new episode of Market'In! And we're happy to discuss a topic that is top of mind in many organizations: sales and marketing alignment, with Ekaterina Bovkun, Cloud Marketing Lead at Dassault Systèmes.

Together with Ekaterina we discussed the reasons why should marketing and sales work very close and the value they can get from that, but also went into very practical advices on how to do that. We discussed best ways to work together between sales and marketing and the different topics that they should be aligned on, including KPIs, contents and more.

If you are trying to get the most from both teams and increase effectiveness in your entire organization, this episode is for you!

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