Did you know that 71% of B2B ads are expected to generate no sales, because of a lack of creativity? Are you building your B2B ads with those 3 elements: voice over, stock image and logo reveal at the end? Then this episode is for you!

In this new episode of Market'in, we discuss what creativity means for B2B and how you can use it in your ads to impact your sales and grow your business. We talk about a few creative examples and share best practices to include in your upcoming creatives, including emotions, character and relatability.

If you want to have a chance to win the B2B price at the Cannes Lion festival next year, this episode is for you!

Ads mentionned in this episode:

- Time Fighters (Renault): https://youtu.be/JuvGvWmIXpc?si=bydcdjK63W2w_oVT

- Orange Cyberdefense: https://youtu.be/RHzAEKGWn_0?si=v8qsMAA7CunN-ivm

- LinkedIn CRM Cereals / Panda: https://youtu.be/v-S9QsMk_Vw?si=HAuzoyfZ0yEvb325

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