We know that ABM is a big topic among marketing teams, and in LinkedIn Campaigns. This ability to target only a list of selected accounts to close them quicker is a really powerful tool!

But are you really doing ABM when you push your campaigns to a lit of accounts? Is that really enough to call what you are doing ABM? And is there a way to do it even better?

In this new episode of our insider podcast, we have decided to go through all the missconceptions and best practices around ABM. Whom to target, with which content, which creatives... and much more.
If you want to rethink your ABM strategies, this is the right episode for you!

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