Description

This week's topic is on the more fun side where we're discussing questionable rebrands. The good, the bad, and the ones where you're just scratching your head, asking why? Rebrands often influence our purchasing behavior and loyalty toward brands that we may have been following and supporting for a long time. But, why do brands rebrand? What are the consequences for the brand and the consumer? Join us as we hand out our best and worst rebranding awards and listen in as we discuss brands like:

• Kia (or KN cars?!)
• Boxycharm and Ipsy
• Lego
• Netflix and Qwikster
• Guinness
• Dunkin' Donuts

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