Watch out, this episode is going viral!  

We're all exposed to new viral trends every day, but what causes something to "go viral?" Is it the beefy marketing budget? Or maybe it's because everybody's talking about it? While experts don't agree on what causes something to "go viral," we've identified several different ways that something could explode in popularity. In today's episode, we're exploring:

• Word of Mouth trends (the cronut... yum!)
• Sponsored trends (Fyre Festival, count me out) 
• Incentivized trends (Dropbox... friends give friends more storage)
• User-generated trends (McDonald's Grimace shake trend... McDonald's dark side) 
• Cause-based trends (TOMs gives back, and we help!)

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