#122 Anchors, Bold Moves, and Flies on Urinals: The Subtle Power of Behavioral Science with Phill Agnew

55min | 02/05/2025

Description

💡 Description:
In this thought-provoking episode of Mastering Agility, Jim and Marge sit down with Phil Agnew, host of the UK’s #1 marketing podcast, Nudge. Together, they explore the fascinating world of behavioral science, revealing how subtle nudges shape our decisions, from marketing campaigns to everyday life.

Discover the psychology behind why we choose one option over another, the ethical considerations of influence, and how businesses (and individuals) can apply these principles for positive change. Whether it’s anchoring on menus, using loss aversion to boost performance, or avoiding the pitfalls of overused marketing tricks, this episode is packed with actionable insights and real-world examples.

🔑 What You’ll Learn:

The role of behavioral science in marketing and decision-making.
Why ethical influence is more critical than ever.
How businesses and individuals can use nudges to drive behavior.
The power of anchoring, loss aversion, and social proof.
Surprising examples of influence—from handwritten notes to painted flies on urinals!

Connect with Phill on LinkedIn: (10) Phill Agnew | LinkedIn

Check out Phill's podcast Nudge: Nudge Podcast

Check out our sponsor:
www.xebia.com

www.scrummatch.com

www.wiserbees.com

www.masteringagility.org

ScanAgile 2025 - ScanAgile

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Mastering Agility

Why is it that products are so hard to develop and deliver?

How can we truly deliver value with so many different variables that can affect the outcome?

We are Sander Dur and Jim Sammons, professional consultants and trainers who support organizations in their pursuit of creating valuable products. Passionate about helping the community and practitioners apply the theory many authors and thought leaders bring to the industry, we started this podcast to make these concepts more accessible.

This podcast will change your career and organization. You’ll be entertained while learning about the industry’s leaders and other practitioners, and you’ll feel familiar with the situations discussed as we invite guests over and discuss tools, concepts, models, metrics, leadership, frameworks, and many more elements that help you deliver amazing products.

Both of us understand the many struggles, challenges, antipatterns, and dysfunctions many of us face in our daily working lives. We are here to provide actionable advice and strategies for you to create continuous improvement. You will find things that actually work for many organizations, as we and our guests have tried and tested them.

You will find a goldmine of actionable information from many fields, including the space industry, Formula 1, psychology, and Silicon Valley’s top entrepreneurs. We break down these complex topics into easily digestible insights that you can start applying in your careers right away. The best part is that you can even join our live recordings to ask your most burning questions and get them answered based on your needs!

We dive deep into the world of business agility, product discovery, delivery, validation, product management, and product frameworks like Scrum, Kanban, LeSS, and many more. We’ll explore the benefits of decentralized decision-making, autonomous empowered teams, leadership, and much more. We empower you with the information you need to become the leaders your organization deserve.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Mastering Agility

Why is it that products are so hard to develop and deliver?

How can we truly deliver value with so many different variables that can affect the outcome?

We are Sander Dur and Jim Sammons, professional consultants and trainers who support organizations in their pursuit of creating valuable products. Passionate about helping the community and practitioners apply the theory many authors and thought leaders bring to the industry, we started this podcast to make these concepts more accessible.

This podcast will change your career and organization. You’ll be entertained while learning about the industry’s leaders and other practitioners, and you’ll feel familiar with the situations discussed as we invite guests over and discuss tools, concepts, models, metrics, leadership, frameworks, and many more elements that help you deliver amazing products.

Both of us understand the many struggles, challenges, antipatterns, and dysfunctions many of us face in our daily working lives. We are here to provide actionable advice and strategies for you to create continuous improvement. You will find things that actually work for many organizations, as we and our guests have tried and tested them.

You will find a goldmine of actionable information from many fields, including the space industry, Formula 1, psychology, and Silicon Valley’s top entrepreneurs. We break down these complex topics into easily digestible insights that you can start applying in your careers right away. The best part is that you can even join our live recordings to ask your most burning questions and get them answered based on your needs!

We dive deep into the world of business agility, product discovery, delivery, validation, product management, and product frameworks like Scrum, Kanban, LeSS, and many more. We’ll explore the benefits of decentralized decision-making, autonomous empowered teams, leadership, and much more. We empower you with the information you need to become the leaders your organization deserve.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Description

💡 Description:
In this thought-provoking episode of Mastering Agility, Jim and Marge sit down with Phil Agnew, host of the UK’s #1 marketing podcast, Nudge. Together, they explore the fascinating world of behavioral science, revealing how subtle nudges shape our decisions, from marketing campaigns to everyday life.

Discover the psychology behind why we choose one option over another, the ethical considerations of influence, and how businesses (and individuals) can apply these principles for positive change. Whether it’s anchoring on menus, using loss aversion to boost performance, or avoiding the pitfalls of overused marketing tricks, this episode is packed with actionable insights and real-world examples.

🔑 What You’ll Learn:

The role of behavioral science in marketing and decision-making.
Why ethical influence is more critical than ever.
How businesses and individuals can use nudges to drive behavior.
The power of anchoring, loss aversion, and social proof.
Surprising examples of influence—from handwritten notes to painted flies on urinals!

Connect with Phill on LinkedIn: (10) Phill Agnew | LinkedIn

Check out Phill's podcast Nudge: Nudge Podcast

Check out our sponsor:
www.xebia.com

www.scrummatch.com

www.wiserbees.com

www.masteringagility.org

ScanAgile 2025 - ScanAgile

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Mastering Agility

Why is it that products are so hard to develop and deliver?

How can we truly deliver value with so many different variables that can affect the outcome?

We are Sander Dur and Jim Sammons, professional consultants and trainers who support organizations in their pursuit of creating valuable products. Passionate about helping the community and practitioners apply the theory many authors and thought leaders bring to the industry, we started this podcast to make these concepts more accessible.

This podcast will change your career and organization. You’ll be entertained while learning about the industry’s leaders and other practitioners, and you’ll feel familiar with the situations discussed as we invite guests over and discuss tools, concepts, models, metrics, leadership, frameworks, and many more elements that help you deliver amazing products.

Both of us understand the many struggles, challenges, antipatterns, and dysfunctions many of us face in our daily working lives. We are here to provide actionable advice and strategies for you to create continuous improvement. You will find things that actually work for many organizations, as we and our guests have tried and tested them.

You will find a goldmine of actionable information from many fields, including the space industry, Formula 1, psychology, and Silicon Valley’s top entrepreneurs. We break down these complex topics into easily digestible insights that you can start applying in your careers right away. The best part is that you can even join our live recordings to ask your most burning questions and get them answered based on your needs!

We dive deep into the world of business agility, product discovery, delivery, validation, product management, and product frameworks like Scrum, Kanban, LeSS, and many more. We’ll explore the benefits of decentralized decision-making, autonomous empowered teams, leadership, and much more. We empower you with the information you need to become the leaders your organization deserve.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Mastering Agility

Why is it that products are so hard to develop and deliver?

How can we truly deliver value with so many different variables that can affect the outcome?

We are Sander Dur and Jim Sammons, professional consultants and trainers who support organizations in their pursuit of creating valuable products. Passionate about helping the community and practitioners apply the theory many authors and thought leaders bring to the industry, we started this podcast to make these concepts more accessible.

This podcast will change your career and organization. You’ll be entertained while learning about the industry’s leaders and other practitioners, and you’ll feel familiar with the situations discussed as we invite guests over and discuss tools, concepts, models, metrics, leadership, frameworks, and many more elements that help you deliver amazing products.

Both of us understand the many struggles, challenges, antipatterns, and dysfunctions many of us face in our daily working lives. We are here to provide actionable advice and strategies for you to create continuous improvement. You will find things that actually work for many organizations, as we and our guests have tried and tested them.

You will find a goldmine of actionable information from many fields, including the space industry, Formula 1, psychology, and Silicon Valley’s top entrepreneurs. We break down these complex topics into easily digestible insights that you can start applying in your careers right away. The best part is that you can even join our live recordings to ask your most burning questions and get them answered based on your needs!

We dive deep into the world of business agility, product discovery, delivery, validation, product management, and product frameworks like Scrum, Kanban, LeSS, and many more. We’ll explore the benefits of decentralized decision-making, autonomous empowered teams, leadership, and much more. We empower you with the information you need to become the leaders your organization deserve.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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