S06 E14 Teresa Torres on Leading Products through Discovery

57min | 01/15/2024

Description

Summary In this conversation, Teresa Torres discusses the importance of product discovery and how it differs from product development. She emphasizes the need to focus on building the right things and highlights the value of talking to customers regularly. Torres provides practical tips for engaging customers in the discovery process, including how to conduct effective interviews and use data to enhance the conversation. She also addresses organizational resistance and offers strategies for bridging the gap between product and sales teams. Overall, the conversation highlights the significance of customer-centricity in product development. In this conversation, Teresa Torres discusses various aspects of the discovery process in product management. She provides insights on dealing with unwilling participants in interviews, the use of recordings to involve the entire team, and the role of AI tools in synthesis. Torres also shares her perspective on roadmaps in the discovery process and how they can be adapted to represent ambiguity and uncertainty. Additionally, she shares a story about discovering the team was building the wrong thing and highlights the workplace depicted in the TV show 'The West Wing' as an ideal environment.

Takeaways

Product discovery focuses on building the right things, while product development focuses on how to build them.
Regularly talking to customers is essential for understanding their needs and building the right products.
Effective customer interviews involve asking open-ended questions and collecting specific stories about past behavior.
Overcoming organizational resistance requires starting small, building rapport with stakeholders, and demonstrating the value of customer insights.

Find out more about Teresa's content:
The book: https://www.producttalk.org/
The blog: https://www.producttalk.org/blog/
The course: https://learn.producttalk.org/home

Check out our sponsor: www.scrummatch.com
www.xebia.com

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Mastering Agility

Why is it that products are so hard to develop and deliver?

How can we truly deliver value with so many different variables that can affect the outcome?

We are Sander Dur and Jim Sammons, professional consultants and trainers who support organizations in their pursuit of creating valuable products. Passionate about helping the community and practitioners apply the theory many authors and thought leaders bring to the industry, we started this podcast to make these concepts more accessible.

This podcast will change your career and organization. You’ll be entertained while learning about the industry’s leaders and other practitioners, and you’ll feel familiar with the situations discussed as we invite guests over and discuss tools, concepts, models, metrics, leadership, frameworks, and many more elements that help you deliver amazing products.

Both of us understand the many struggles, challenges, antipatterns, and dysfunctions many of us face in our daily working lives. We are here to provide actionable advice and strategies for you to create continuous improvement. You will find things that actually work for many organizations, as we and our guests have tried and tested them.

You will find a goldmine of actionable information from many fields, including the space industry, Formula 1, psychology, and Silicon Valley’s top entrepreneurs. We break down these complex topics into easily digestible insights that you can start applying in your careers right away. The best part is that you can even join our live recordings to ask your most burning questions and get them answered based on your needs!

We dive deep into the world of business agility, product discovery, delivery, validation, product management, and product frameworks like Scrum, Kanban, LeSS, and many more. We’ll explore the benefits of decentralized decision-making, autonomous empowered teams, leadership, and much more. We empower you with the information you need to become the leaders your organization deserve.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Mastering Agility

Why is it that products are so hard to develop and deliver?

How can we truly deliver value with so many different variables that can affect the outcome?

We are Sander Dur and Jim Sammons, professional consultants and trainers who support organizations in their pursuit of creating valuable products. Passionate about helping the community and practitioners apply the theory many authors and thought leaders bring to the industry, we started this podcast to make these concepts more accessible.

This podcast will change your career and organization. You’ll be entertained while learning about the industry’s leaders and other practitioners, and you’ll feel familiar with the situations discussed as we invite guests over and discuss tools, concepts, models, metrics, leadership, frameworks, and many more elements that help you deliver amazing products.

Both of us understand the many struggles, challenges, antipatterns, and dysfunctions many of us face in our daily working lives. We are here to provide actionable advice and strategies for you to create continuous improvement. You will find things that actually work for many organizations, as we and our guests have tried and tested them.

You will find a goldmine of actionable information from many fields, including the space industry, Formula 1, psychology, and Silicon Valley’s top entrepreneurs. We break down these complex topics into easily digestible insights that you can start applying in your careers right away. The best part is that you can even join our live recordings to ask your most burning questions and get them answered based on your needs!

We dive deep into the world of business agility, product discovery, delivery, validation, product management, and product frameworks like Scrum, Kanban, LeSS, and many more. We’ll explore the benefits of decentralized decision-making, autonomous empowered teams, leadership, and much more. We empower you with the information you need to become the leaders your organization deserve.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Description

Summary In this conversation, Teresa Torres discusses the importance of product discovery and how it differs from product development. She emphasizes the need to focus on building the right things and highlights the value of talking to customers regularly. Torres provides practical tips for engaging customers in the discovery process, including how to conduct effective interviews and use data to enhance the conversation. She also addresses organizational resistance and offers strategies for bridging the gap between product and sales teams. Overall, the conversation highlights the significance of customer-centricity in product development. In this conversation, Teresa Torres discusses various aspects of the discovery process in product management. She provides insights on dealing with unwilling participants in interviews, the use of recordings to involve the entire team, and the role of AI tools in synthesis. Torres also shares her perspective on roadmaps in the discovery process and how they can be adapted to represent ambiguity and uncertainty. Additionally, she shares a story about discovering the team was building the wrong thing and highlights the workplace depicted in the TV show 'The West Wing' as an ideal environment.

Takeaways

Product discovery focuses on building the right things, while product development focuses on how to build them.
Regularly talking to customers is essential for understanding their needs and building the right products.
Effective customer interviews involve asking open-ended questions and collecting specific stories about past behavior.
Overcoming organizational resistance requires starting small, building rapport with stakeholders, and demonstrating the value of customer insights.

Find out more about Teresa's content:
The book: https://www.producttalk.org/
The blog: https://www.producttalk.org/blog/
The course: https://learn.producttalk.org/home

Check out our sponsor: www.scrummatch.com
www.xebia.com

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Mastering Agility

Why is it that products are so hard to develop and deliver?

How can we truly deliver value with so many different variables that can affect the outcome?

We are Sander Dur and Jim Sammons, professional consultants and trainers who support organizations in their pursuit of creating valuable products. Passionate about helping the community and practitioners apply the theory many authors and thought leaders bring to the industry, we started this podcast to make these concepts more accessible.

This podcast will change your career and organization. You’ll be entertained while learning about the industry’s leaders and other practitioners, and you’ll feel familiar with the situations discussed as we invite guests over and discuss tools, concepts, models, metrics, leadership, frameworks, and many more elements that help you deliver amazing products.

Both of us understand the many struggles, challenges, antipatterns, and dysfunctions many of us face in our daily working lives. We are here to provide actionable advice and strategies for you to create continuous improvement. You will find things that actually work for many organizations, as we and our guests have tried and tested them.

You will find a goldmine of actionable information from many fields, including the space industry, Formula 1, psychology, and Silicon Valley’s top entrepreneurs. We break down these complex topics into easily digestible insights that you can start applying in your careers right away. The best part is that you can even join our live recordings to ask your most burning questions and get them answered based on your needs!

We dive deep into the world of business agility, product discovery, delivery, validation, product management, and product frameworks like Scrum, Kanban, LeSS, and many more. We’ll explore the benefits of decentralized decision-making, autonomous empowered teams, leadership, and much more. We empower you with the information you need to become the leaders your organization deserve.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Mastering Agility

Why is it that products are so hard to develop and deliver?

How can we truly deliver value with so many different variables that can affect the outcome?

We are Sander Dur and Jim Sammons, professional consultants and trainers who support organizations in their pursuit of creating valuable products. Passionate about helping the community and practitioners apply the theory many authors and thought leaders bring to the industry, we started this podcast to make these concepts more accessible.

This podcast will change your career and organization. You’ll be entertained while learning about the industry’s leaders and other practitioners, and you’ll feel familiar with the situations discussed as we invite guests over and discuss tools, concepts, models, metrics, leadership, frameworks, and many more elements that help you deliver amazing products.

Both of us understand the many struggles, challenges, antipatterns, and dysfunctions many of us face in our daily working lives. We are here to provide actionable advice and strategies for you to create continuous improvement. You will find things that actually work for many organizations, as we and our guests have tried and tested them.

You will find a goldmine of actionable information from many fields, including the space industry, Formula 1, psychology, and Silicon Valley’s top entrepreneurs. We break down these complex topics into easily digestible insights that you can start applying in your careers right away. The best part is that you can even join our live recordings to ask your most burning questions and get them answered based on your needs!

We dive deep into the world of business agility, product discovery, delivery, validation, product management, and product frameworks like Scrum, Kanban, LeSS, and many more. We’ll explore the benefits of decentralized decision-making, autonomous empowered teams, leadership, and much more. We empower you with the information you need to become the leaders your organization deserve.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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