Description
Sabrina Withers, owner and marketing manager at O'Shea Trades in Melbourne, Australia, joins the show to explore how systematizing the customer journey and marketing attribution fueled a staggering 2,000% business growth over six years. Sabrina breaks down the transition from disjointed marketing data to full end-to-end revenue attribution using Marketing Pro and Scheduling Pro. She shares O'Shea's framework for multi-trade cross-promotion, non-intrusive quote follow-up workflows, and high-impact physical leave-behinds. Sabrina also details how Australian privacy rules reshaped their approach to referral generation, audience segmentation, and personalized customer care.
Join us as we discuss:
- [1:15] How ServiceTitan amplifies the customer journey by augmenting every touchpoint
- [8:17] Approaching conversations with new customers, referrals, and training
- [14:38] Which customer touchpoints should be automated and the ones you should keep in human hands
- [20:37] Why many contractors underestimate the need for marketing literature that educates customers
- [25:03] Tracking unsold jobs and timely follow-ups with potential customers
Check out these resources we mentioned during the podcast:
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