Description
Paul Belessis, Growth Marketing Manager at ServiceTitan, joins the show to share essential Spring marketing tactics for contractors transitioning out of shoulder season. Paul discusses the critical importance of a proactive maintenance strategy to build a solid pipeline for the summer months. He breaks down how to leverage Marketing Pro for cost-effective, multi-channel campaigns, starting with low-cost emails and layering in text messages, Meta ads, and direct mail. Learn about upcoming innovations like AI outbound agents, the power of neighborhood-specific targeting, and how to use the “rule of seven” to ensure your message resonates with customers during the spring thaw.
Join us as we discuss:
[1:28] Building up a maintenance marketing strategy for the Spring season
[7:40] Best practices for implementing omnichannel marketing with Marketing Pro
[14:59] Converting maintenance visits into future sales opportunities
Check out these resources we mentioned during the podcast:
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