Description
In this episode, we talk with Sarah Ghirardo, Director of Pro Content, Marketing Pro at ServiceTitan and one of the leaders behind Atlas, the AI-powered intelligence layer built directly into the ServiceTitan platform. Sarah explains how Atlas uses real-time business data to uncover revenue opportunities, recommend marketing campaigns, and even draft and launch campaigns on a contractor's behalf. We also discuss why data is a contractor's competitive advantage, the hidden costs of disconnected systems, and how AI is reshaping marketing in the trades.
Join us as we discuss:
[3:21] How Atlas identifies opportunities and launches campaigns
[9:02] The first campaign every contractor should run
[18:36] What is the fragmentation tax?
Check out these resources we mentioned during the podcast:
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