Mature Allure

Alexandra Palau - Boost Your Business with these Email Marketing Tips Straight from an Expert!

29min | 10/17/2023

Description

SEASON 2; Episode 4

Got a feeling you could be using email marketing more effectively? Perhaps you don’t even use email marketing and you’re not sure where to start. My guest this week is here to help you to save time and make more money.

In this episode, I catch up with my friend and email marketing expert Alexandra Palau. Alexandra is a Fortune 100 and Fortune 500 email marketer with over 20 years of experience working with leading companies and the owner of All About Email Marketing. “Email is the vehicle to your final destination which is your website.”

What we discuss:

(00:01) - Introduction

(04:38) - Alexandra’s journey to become an entrepreneur.

(07:07) - What is email marketing and why should every business implement it?

(11:06) - Learn how to obtain and build your email list (and emulate JLo!).

(14:56) - Alexandra’s top tips for new and small businesses.

(17:28) - Social media vs email.

Key Takeaways:

The value of your business is in your email list.
Not everyone has social media, but most people have email.
It’s not social media OR email, it’s social media AND email.
Don’t let your email strategy get lost in your to do list. It should be part of your everyday strategy.

Learn more about Alexandra Palau and All About Email Marketing:

Website: https://www.allaboutemailmarketing.com/

LinkedIn: https://www.linkedin.com/in/alexandrapalau/

Instagram: @allaboutemailmarketing_

Facebook: https://www.facebook.com/allaboutemail

TikTok: https://www.tiktok.com/@allaboutemailmarketing

Learn more about Sherri O.:

Website: https://matureallure.net

Facebook: https://www.facebook.com/4matureallure/

YouTube: https://www.youtube.com/@mature.allure

Instagram: @mature.allure

Subscribe to the Mature Allure podcast for more inspiring stories and discussions on self-love and empowerment. For feedback, questions, or suggestions for future episodes, reach out to us through our website or social media channels. We’d love to hear from you!

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Mature Allure

At Mature Allure, we believe that age is not a limitation but a celebration of life's unique experiences and perspectives. Our goal is to inspire women over 40 to embrace the beauty, wisdom, and empowerment that comes with age. We share knowledge that encourages healthy aging and self-discovery. Our podcast and blog feature incredible individuals with diverse skills, experiences, stories, and viewpoints, all sharing their journeys and insights; encouraging women to look forward to aging, not fear it.

People who listen to the Mature Allure podcast come for conversations, insight, and community. We inspire women to love themselves at every stage of life and break free from the constraints of ageism. A go-to source for the celebration of life's journey, we're here to help you tap into your "Mature Allure."

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Mature Allure

At Mature Allure, we believe that age is not a limitation but a celebration of life's unique experiences and perspectives. Our goal is to inspire women over 40 to embrace the beauty, wisdom, and empowerment that comes with age. We share knowledge that encourages healthy aging and self-discovery. Our podcast and blog feature incredible individuals with diverse skills, experiences, stories, and viewpoints, all sharing their journeys and insights; encouraging women to look forward to aging, not fear it.

People who listen to the Mature Allure podcast come for conversations, insight, and community. We inspire women to love themselves at every stage of life and break free from the constraints of ageism. A go-to source for the celebration of life's journey, we're here to help you tap into your "Mature Allure."

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Description

SEASON 2; Episode 4

Got a feeling you could be using email marketing more effectively? Perhaps you don’t even use email marketing and you’re not sure where to start. My guest this week is here to help you to save time and make more money.

In this episode, I catch up with my friend and email marketing expert Alexandra Palau. Alexandra is a Fortune 100 and Fortune 500 email marketer with over 20 years of experience working with leading companies and the owner of All About Email Marketing. “Email is the vehicle to your final destination which is your website.”

What we discuss:

(00:01) - Introduction

(04:38) - Alexandra’s journey to become an entrepreneur.

(07:07) - What is email marketing and why should every business implement it?

(11:06) - Learn how to obtain and build your email list (and emulate JLo!).

(14:56) - Alexandra’s top tips for new and small businesses.

(17:28) - Social media vs email.

Key Takeaways:

The value of your business is in your email list.
Not everyone has social media, but most people have email.
It’s not social media OR email, it’s social media AND email.
Don’t let your email strategy get lost in your to do list. It should be part of your everyday strategy.

Learn more about Alexandra Palau and All About Email Marketing:

Website: https://www.allaboutemailmarketing.com/

LinkedIn: https://www.linkedin.com/in/alexandrapalau/

Instagram: @allaboutemailmarketing_

Facebook: https://www.facebook.com/allaboutemail

TikTok: https://www.tiktok.com/@allaboutemailmarketing

Learn more about Sherri O.:

Website: https://matureallure.net

Facebook: https://www.facebook.com/4matureallure/

YouTube: https://www.youtube.com/@mature.allure

Instagram: @mature.allure

Subscribe to the Mature Allure podcast for more inspiring stories and discussions on self-love and empowerment. For feedback, questions, or suggestions for future episodes, reach out to us through our website or social media channels. We’d love to hear from you!

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Mature Allure

At Mature Allure, we believe that age is not a limitation but a celebration of life's unique experiences and perspectives. Our goal is to inspire women over 40 to embrace the beauty, wisdom, and empowerment that comes with age. We share knowledge that encourages healthy aging and self-discovery. Our podcast and blog feature incredible individuals with diverse skills, experiences, stories, and viewpoints, all sharing their journeys and insights; encouraging women to look forward to aging, not fear it.

People who listen to the Mature Allure podcast come for conversations, insight, and community. We inspire women to love themselves at every stage of life and break free from the constraints of ageism. A go-to source for the celebration of life's journey, we're here to help you tap into your "Mature Allure."

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Mature Allure

At Mature Allure, we believe that age is not a limitation but a celebration of life's unique experiences and perspectives. Our goal is to inspire women over 40 to embrace the beauty, wisdom, and empowerment that comes with age. We share knowledge that encourages healthy aging and self-discovery. Our podcast and blog feature incredible individuals with diverse skills, experiences, stories, and viewpoints, all sharing their journeys and insights; encouraging women to look forward to aging, not fear it.

People who listen to the Mature Allure podcast come for conversations, insight, and community. We inspire women to love themselves at every stage of life and break free from the constraints of ageism. A go-to source for the celebration of life's journey, we're here to help you tap into your "Mature Allure."

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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