Mature Allure

Karen Vick - The Powerful Secrets of Digital Marketing for Midlife Entrepreneurs

41min | 01/09/2024

Description

How can women in midlife leverage digital marketing to start or boost their businesses effectively?

Today, I'm excited to introduce Karen Vick, the founder of Island Design Studio and host of The Guiding Brands Podcast. Karen and I dive into her journey as a digital marketing strategist and entrepreneur, discussing crucial aspects of starting and maintaining a business in midlife. We discuss the importance of optimizing websites, maintaining a Google business profile, and harnessing the power of social media. Karen also shares invaluable advice on personal branding, content creation, and understanding your target audience. Whether you're starting a new business or looking to refresh your brand, Karen's insights will inspire you to overcome fears and build a supportive network.

Karen Vick is a web designer and digital marketer with over 20 years of experience helping businesses of all types achieve success online. As the founder of Island Design Studio (now DBA Guiding Brands), Karen has worked with start-ups and established enterprises in a wide range of industries, from real estate and photography to non-profits and e-commerce.

Karen’s expertise in digital marketing has earned her numerous awards, including the PuroClean One Team Award and the 2019 American Business Award Gold Stevie Award for Achievement in User Interface Design.

What we discuss:

(00:22) - Meet Karen Vick (01:48) - The Importance of Digital Marketing

(04:14) - Services Offered by Guiding Brands

(05:16) - Understanding Digital Marketing Tools

(07:18) - The Role of Social Media and Email

(10:11) - Advice for Midlife Women Entrepreneurs

(14:26) - Common Digital Marketing Mistakes You Should Avoid

(19:24) - Effective Digital Marketing Strategies

(24:03) - The Essence of Branding

(28:22) - The Evolution of Digital Marketing

(32:25) - Overcoming Business Challenges

Learn more about Karen:

Website: guidingbrands.com

LinkedIn: https://www.linkedin.com/in/karen-vick

Facebook: https://www.facebook.com/guidingbrands

Instagram: @guidingbrands

Podcast: The Guiding Brands Podcast

Learn more about Sherri O.:

Website: https://matureallure.net

Facebook: Mature Allure

YouTube: Mature Allure

Instagram: @mature.allure

Join this community for women. Subscribe to the Mature Allure podcast for more inspiring stories and discussions on self-love and empowerment. For feedback, questions, or suggestions for future episodes, reach out to us through our website or social media channels. We’d love to hear from you!

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Mature Allure

At Mature Allure, we believe that age is not a limitation but a celebration of life's unique experiences and perspectives. Our goal is to inspire women over 40 to embrace the beauty, wisdom, and empowerment that comes with age. We share knowledge that encourages healthy aging and self-discovery. Our podcast and blog feature incredible individuals with diverse skills, experiences, stories, and viewpoints, all sharing their journeys and insights; encouraging women to look forward to aging, not fear it.

People who listen to the Mature Allure podcast come for conversations, insight, and community. We inspire women to love themselves at every stage of life and break free from the constraints of ageism. A go-to source for the celebration of life's journey, we're here to help you tap into your "Mature Allure."

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Mature Allure

At Mature Allure, we believe that age is not a limitation but a celebration of life's unique experiences and perspectives. Our goal is to inspire women over 40 to embrace the beauty, wisdom, and empowerment that comes with age. We share knowledge that encourages healthy aging and self-discovery. Our podcast and blog feature incredible individuals with diverse skills, experiences, stories, and viewpoints, all sharing their journeys and insights; encouraging women to look forward to aging, not fear it.

People who listen to the Mature Allure podcast come for conversations, insight, and community. We inspire women to love themselves at every stage of life and break free from the constraints of ageism. A go-to source for the celebration of life's journey, we're here to help you tap into your "Mature Allure."

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Description

How can women in midlife leverage digital marketing to start or boost their businesses effectively?

Today, I'm excited to introduce Karen Vick, the founder of Island Design Studio and host of The Guiding Brands Podcast. Karen and I dive into her journey as a digital marketing strategist and entrepreneur, discussing crucial aspects of starting and maintaining a business in midlife. We discuss the importance of optimizing websites, maintaining a Google business profile, and harnessing the power of social media. Karen also shares invaluable advice on personal branding, content creation, and understanding your target audience. Whether you're starting a new business or looking to refresh your brand, Karen's insights will inspire you to overcome fears and build a supportive network.

Karen Vick is a web designer and digital marketer with over 20 years of experience helping businesses of all types achieve success online. As the founder of Island Design Studio (now DBA Guiding Brands), Karen has worked with start-ups and established enterprises in a wide range of industries, from real estate and photography to non-profits and e-commerce.

Karen’s expertise in digital marketing has earned her numerous awards, including the PuroClean One Team Award and the 2019 American Business Award Gold Stevie Award for Achievement in User Interface Design.

What we discuss:

(00:22) - Meet Karen Vick (01:48) - The Importance of Digital Marketing

(04:14) - Services Offered by Guiding Brands

(05:16) - Understanding Digital Marketing Tools

(07:18) - The Role of Social Media and Email

(10:11) - Advice for Midlife Women Entrepreneurs

(14:26) - Common Digital Marketing Mistakes You Should Avoid

(19:24) - Effective Digital Marketing Strategies

(24:03) - The Essence of Branding

(28:22) - The Evolution of Digital Marketing

(32:25) - Overcoming Business Challenges

Learn more about Karen:

Website: guidingbrands.com

LinkedIn: https://www.linkedin.com/in/karen-vick

Facebook: https://www.facebook.com/guidingbrands

Instagram: @guidingbrands

Podcast: The Guiding Brands Podcast

Learn more about Sherri O.:

Website: https://matureallure.net

Facebook: Mature Allure

YouTube: Mature Allure

Instagram: @mature.allure

Join this community for women. Subscribe to the Mature Allure podcast for more inspiring stories and discussions on self-love and empowerment. For feedback, questions, or suggestions for future episodes, reach out to us through our website or social media channels. We’d love to hear from you!

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Mature Allure

At Mature Allure, we believe that age is not a limitation but a celebration of life's unique experiences and perspectives. Our goal is to inspire women over 40 to embrace the beauty, wisdom, and empowerment that comes with age. We share knowledge that encourages healthy aging and self-discovery. Our podcast and blog feature incredible individuals with diverse skills, experiences, stories, and viewpoints, all sharing their journeys and insights; encouraging women to look forward to aging, not fear it.

People who listen to the Mature Allure podcast come for conversations, insight, and community. We inspire women to love themselves at every stage of life and break free from the constraints of ageism. A go-to source for the celebration of life's journey, we're here to help you tap into your "Mature Allure."

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Mature Allure

At Mature Allure, we believe that age is not a limitation but a celebration of life's unique experiences and perspectives. Our goal is to inspire women over 40 to embrace the beauty, wisdom, and empowerment that comes with age. We share knowledge that encourages healthy aging and self-discovery. Our podcast and blog feature incredible individuals with diverse skills, experiences, stories, and viewpoints, all sharing their journeys and insights; encouraging women to look forward to aging, not fear it.

People who listen to the Mature Allure podcast come for conversations, insight, and community. We inspire women to love themselves at every stage of life and break free from the constraints of ageism. A go-to source for the celebration of life's journey, we're here to help you tap into your "Mature Allure."

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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