David A. Schweidel, Professor of Marketing at Emory University’s Goizueta Business School, has conducted extremely interesting research concerning the long term effects of image manipulation on social media. Given its societal impact, there's reasonable concern for social media companies. David chats about potential regulations and how influences could make a difference. David also explores AI when it comes to marketing, a tool he created for SEO content, and talks about how the marketing role will change due to these advances in tech.

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