Customers expect compelling digital experiences, and great experiences are measured by value and realized impacts. BlastX Consulting helps brands exceed those expectations. Brian Mcintosh, Chief Consulting Officer at Blastx Consulting is back on the Millennium Live podcast to talk about the ever-changing consumerization of retail. Brian shares how retailers need to leverage data-driven insights to inform future decision-making in order to understand and build relationships with their new consumers. Brian also explores what the best brands are doing to acquire the right customers, and how retaining them is more invaluable than ever. 

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