Katie Moro, Director of Managed Services at Productsup, joins the Millennium Live podcast to unbox the world of social commerce, uncovering strategies, success stories, and future trends that will shape the way we shop in the future. As social media platforms increasingly blur the lines between social interaction and shopping, businesses are left wondering: Is social commerce truly effective, and is it worth the investment? Katie shares insights from her extensive experience working with clients at Productsup, shedding light on the successes and challenges of social commerce adoption. Through real-world examples, she illustrates how brands are leveraging platforms like TikTok to drive sales and engage with consumers in innovative ways. But which social media channels are most effective for driving sales, and how do businesses navigate the delicate balance between advertising and selling? Katie discusses the top contenders and offers strategies for maximizing ROI while maintaining authenticity. Thanks to new tools and technologies that are available to support brands and retailers on their social commerce journey, including AI-powered solutions, making it easier than ever for businesses to connect with consumers on social platforms.

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