Welcome back to the official podcast of The Millennium Alliance! In this episode, we’re thrilled to have Joe Gagliese, Co-founder and CEO of Viral Nation, for a conversation around social-first transformation in digital marketing. Viral Nation has been at the forefront of helping brands navigate the ever-evolving social media landscape, and Joe explores what it means for businesses to embrace a social-first transformation environment. Whether you’re a seasoned leader in marketing or just starting out on the journey, this part one of two episodes with Viral Nation promises to provide expert advice for businesses looking to start their own social-first transformation, and best practices for maintaining authenticity and transparency in social media marketing and commerce. Joe shares how the shift to a social-first approach is reshaping traditional marketing strategies, significantly boosting customer engagement and brand loyalty. He discusses the importance of staying current with social media trends and platforms in the transformation process, as well as some effective methods for measuring ROI and tracking success in social-first marketing efforts. Tune in for part one of Millennium Live with Viral Nation, that will equip you with the insights and tools needed to navigate and thrive in a social-first world.

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