On this episode of the Millennium Live, the podcast where innovation meets enterprise transformation. In light of our Transformational CRO Assembly, Ross Rich, Founder & CEO of Accord shares his journey from the music industry to building one of the most impactful platforms in enterprise sales. Ross explores the meaning of execution excellence, what it really looks like in enterprise sales, and how top revenue teams at companies like Figma, Xactly, and Freshworks are driving growth by transforming the way they sell, onboard, and expand. Ross also dives into how Accord supports the full customer journey and Net Revenue Retention, and shifting from feature-based to value-based selling. Additional topics we get to cover in this episode are:

• Driving product adoption and aligning buyers and sellers

• Lessons from building a company from scratch

• The future of sales and AI’s impact on revenue teams

If you're a sales leader navigating product adoption challenges or shifting to a value-based go-to-market strategy, this #millenniumlive episode is packed with great sales insights.

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