In March 2026, Yext surveyed 1,120 US consumers on how they find local businesses across Google, AI tools, social media, and review platforms. The findings are clear: AI adoption is on the rise, and the customer journey is now fragmented across more channels than most brands are managing. This episode breaks down what changed, where consumers place their trust, and what it takes to stay visible when customers are searching everywhere at once. Joining the podcast is Rebecca Colwell, SVP of Marketing at Yext, the leading brand visibility platform for multi-location brands.

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