Video has become a critical business tool for marketing, internal communications, sales enablement, and customer engagement - but many organizations still struggle to produce enough high-quality content to meet growing demand. In this episode of the Millennium Live Podcast, we sit down with Chad Lakin, Senior Vice President of Growth at Shootsta, to explore how organizations can build a scalable video strategy efficiently. 

Drawing on Shootsta's experience delivering more than 70,000 video projects for leading global brands, Chad shares the lessons learned from helping enterprises transform the way they create and distribute video. Chad also discusses the biggest mistakes companies make when scaling video production, how AI is changing the future of enterprise content creation, and what separates the organizations succeeding with video from those falling behind.

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