Anjali Lai, Senior Analyst serving CMOs, at Forrester Research, translates insights into executive level strategy for winning and retaining customers. Lai's expert market analysis covers a variety of industries which include retail, finance, insurance, media, and travel. She recently presented at the 10th Edition of the Transformational CMO assembly, and educated members of the c-suite on the shifting consumer purchase drivers, setting the pace for innovation, or as Anjali calls it, "finding your inner unicorn".

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