Personalized experiences are now a must. Marketers do their best to deliver these personalized customer experiences, but often get lost among the different tech solutions and data fragmented across their marketing stack. Now, Enter Exponea. Scott McNabb is the Senior Vice President and General Manager of the Americas for Exponea and we had a great conversation to discuss some of the solutions that marketers are turning to, the benefits of CDP organized data, and his thoughts on networking with the C-suite at the Digital Marketing and Retail Transformation Assembly.

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