Millennium Live | A Leadership & Discovery Podcast

Episode 8 | Cynthia Johnson, CEO, BELL + IVY

21min | 01/15/2019

Description

Millennium's former VP of Marketing, Freya Smale, interviews Advisory Board member Cynthia Johnson, Co-Founder & CEO of Bell + IVY Cynthia's book, "Platform" - The indispensable guide to developing a personal brand, finding an audience, and nurturing followers, is scheduled for release February 2019! Here is the info for it: In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on- staff social media manager to social media influencer, entrepreneur, and marketing thought-leader for in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voice and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they think. About the author: CYNTHIA JOHNSON is the cofounder of the Los Angeles-based branding agency Bell + Ivy and has 1.7 million followers on Twitter (@CynthiaLive). She was named one of the top five personal branding experts in 2017 by Entrepreneur magazine, Inc. listed her as one of the 20 digital marketing people to follow, and Mashable named her the third most important marketer to follow on SnapChat (#CyninLA). Johnson sits on the advisory board for nGage.social and is a frequent guest speaker at USC Marshall School of Business, Stanford's Igniter program, and at Fortune 500 companies' executive retreats. Her work has been featured in Inc., Forbes, and TIME and she has advised on the social media, branding, and viral campaigns for companies such as Vans, Levi's, and the Susan B. Komen Foundation.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Millennium Live | A Leadership & Discovery Podcast

🎙️ Millennium Live: Where the Leaders of Today are Transforming the Digital Enterprise

The Millennium Alliance Podcast offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines a unique and exclusive platform to present opportunities to their peers, share industry developments, and tell the story of their career and overall company value.

Headquartered in Midtown Manhattan, The Millennium Alliance is a leading technology, business, and educational advisory firm. Focusing primarily in areas such as business transformation, executive education, growth, policy, and need analysis. Millennium is quickly becoming one of the most dynamic locations for collaboration across the world.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Millennium Live | A Leadership & Discovery Podcast

🎙️ Millennium Live: Where the Leaders of Today are Transforming the Digital Enterprise

The Millennium Alliance Podcast offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines a unique and exclusive platform to present opportunities to their peers, share industry developments, and tell the story of their career and overall company value.

Headquartered in Midtown Manhattan, The Millennium Alliance is a leading technology, business, and educational advisory firm. Focusing primarily in areas such as business transformation, executive education, growth, policy, and need analysis. Millennium is quickly becoming one of the most dynamic locations for collaboration across the world.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Description

Millennium's former VP of Marketing, Freya Smale, interviews Advisory Board member Cynthia Johnson, Co-Founder & CEO of Bell + IVY Cynthia's book, "Platform" - The indispensable guide to developing a personal brand, finding an audience, and nurturing followers, is scheduled for release February 2019! Here is the info for it: In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on- staff social media manager to social media influencer, entrepreneur, and marketing thought-leader for in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voice and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they think. About the author: CYNTHIA JOHNSON is the cofounder of the Los Angeles-based branding agency Bell + Ivy and has 1.7 million followers on Twitter (@CynthiaLive). She was named one of the top five personal branding experts in 2017 by Entrepreneur magazine, Inc. listed her as one of the 20 digital marketing people to follow, and Mashable named her the third most important marketer to follow on SnapChat (#CyninLA). Johnson sits on the advisory board for nGage.social and is a frequent guest speaker at USC Marshall School of Business, Stanford's Igniter program, and at Fortune 500 companies' executive retreats. Her work has been featured in Inc., Forbes, and TIME and she has advised on the social media, branding, and viral campaigns for companies such as Vans, Levi's, and the Susan B. Komen Foundation.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Millennium Live | A Leadership & Discovery Podcast

🎙️ Millennium Live: Where the Leaders of Today are Transforming the Digital Enterprise

The Millennium Alliance Podcast offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines a unique and exclusive platform to present opportunities to their peers, share industry developments, and tell the story of their career and overall company value.

Headquartered in Midtown Manhattan, The Millennium Alliance is a leading technology, business, and educational advisory firm. Focusing primarily in areas such as business transformation, executive education, growth, policy, and need analysis. Millennium is quickly becoming one of the most dynamic locations for collaboration across the world.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Millennium Live | A Leadership & Discovery Podcast

🎙️ Millennium Live: Where the Leaders of Today are Transforming the Digital Enterprise

The Millennium Alliance Podcast offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines a unique and exclusive platform to present opportunities to their peers, share industry developments, and tell the story of their career and overall company value.

Headquartered in Midtown Manhattan, The Millennium Alliance is a leading technology, business, and educational advisory firm. Focusing primarily in areas such as business transformation, executive education, growth, policy, and need analysis. Millennium is quickly becoming one of the most dynamic locations for collaboration across the world.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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