This episode takes a focus on accelerating digital transformation for retail e-commerce using modern technology strategies. North America's leading composable commerce consultancy and systems integrator, Orium, specializes in composable commerce, customer data, and retail platform engineering. Thomas Mulreid, Head of Sales at Orium, joins the podcast to breakdown the driving forces behind the adoption of composable commerce strategies, and how these technologies facilitate flexibility, scalability, and innovation in retail operations. Thomas also shares some practical advice for retail leaders, best practices for selecting and implementing APIs, and examples of retailers that have excelled in providing exceptional customer journeys through composable commerce.

Thomas brings a pretty deep understanding of the Composable/Headless Commerce ecosystem and the future it holds to major brand transformation projects. He specializes in emerging experiences, such as marketplace, omnichannel, CDP, social commerce, retail capabilities, MACH architectures and more. 

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