Description
What if your next car already contained a part of your old one?
In this episode of On The Way, Catherine Leleu, Business Development Director at The Future is Neutral, explains how this company is accelerating the transition toward a more sustainable and lower-carbon automotive industry through the circular economy.
Founded in 2022 by Renault and Suez, The Future is Neutral is the first company in the world to cover the entire automotive value chain:
Recovery an refurbishment of parts from end-of-life vehicles
Recycling of materials (plastics metals, batteries, etc.)
Reintroduction of these resources into the production of new cars
The goal? Break down industry silos, reduce the carbon footprint, and prove that a recycled product can also be high-performing, less expensive, and more durable than a brand-new one.
With 28 years of experience in the automotive sector, Catherine shares why she chose to move from a linear to a circular model, how European regulations are pushing the industry to change, and why this approach will soon become the norm far beyond the automotive world.
An episode that once again proves innovation and ecology can go hand in hand - and that the car of tomorrow already exists in the one you drive today.
The previous episode of On The Way with Jules Chaille, CSR Manager at Fnac-Darty Group, along with all other episodes, can be found on all your favorite listening platforms.
Enjoy!
Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.
