Michael Moorhouse, President of Mosquito Shield, has been helping start small businesses since 1991, when he and a partner opened an ice cream shop in a small Massachusetts town. Since joining Mosquito Shield in 2008, he’s facilitated 120 new franchisees operating in over 400 territories.

Michael will be the first to tell you that the first leg of the journey wasn’t easy — he realized pretty early that he had a lot to learn about franchising. But today, he recommends it to any aspiring entrepreneur who’s considering entry into small business ownership.

Michael joined us to talk about the importance of understanding customer demographics, identifying unique selling points, and maintaining clear communication when starting a franchise.

Join us as we discuss:

• [7:11] Identifying and massaging the pros and cons of franchise ownership

• [16:48] Overcoming early franchisee challenges in a seasonal business

• [24:58] Dealing with exponential growth and reassessing expectations

• [37:12] Common franchising misconceptions and success stories

You can find this interview and many more by subscribing to FieldFamous on Apple Podcasts, on Spotify, or here. 

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