Description

S#1 Strategies, business models and finance for sustainable development

CS04 - Finance and CSR through the rise and fall of Ben & Jerry’s, a social business.

( 1’25 ) History of the company and chronological evolution
( 9’30 ) The foundations of the business model of Ben & Jerry’s and the strong social role of the company
( 14’45 ) The first difficulties and the beginning of the fall in the price  of Ben & Jerry’s shares
( 19’45 ) The restructuring of Ben & Jerry’s by Unilever for standardisation and internationalisation
( 21’21 ) How Unilever communicates on CSR through Ben & Jerry’s business model : a redemption of an international group’s image

Copyright jingle : James Holden, Claire Thibaud

Remerciements : Nicolas Antheaume, Lauriane Bonnet-Désiré, Claire Thibaud.

Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.