Does this sound familiar? You’ve been told to just keep grinding away at organic growth if you want to scale your property management company, but all that’s gotten you is slow progress, endless headaches, and a lot of missed opportunities. It’s frustrating watching competitors leapfrog you while you’re stuck trying to reinvent the wheel. What if there’s a smarter, faster way to boost your growth and presence—without burning out?

In this episode, you will be able to:

• Discover how direct mail strategies can unlock hidden opportunities for real estate investors and boost your deal flow.

• Unlock the power of list stacking to pinpoint your ideal real estate leads and maximize your marketing efforts.

• Master effective YouTube marketing techniques that can elevate your business visibility and attract more clients.

• Explore proven ways to grow your property management company through smart acquisitions and expand your market reach.

• Create engaging real estate podcast content that captivates listeners and builds a loyal audience for your brand.

With a real estate career stretching back to 2003, Spencer Sutton has seen just about everything the industry can throw at you. He kicked things off by launching Alabama’s first HomeVestors franchise, where he learned the ropes by rolling up his sleeves—buying, selling, and managing properties before online marketing or texting leads was even a thing. These days, Spencer serves as vice president of marketing at Evernest Property Management, where he uses his deep understanding of acquisitions and company growth to help scale operations in multiple markets. Spencer’s story isn’t just about numbers; it’s about adapting to each market shift, learning from some tough lessons, and keeping a hands-on approach whether he’s managing his own rentals or leading a team. His background gives him a practical, no-nonsense edge that’s tough to find in the property management world.

The key moments in this episode are:
00:00:00 - Lead Volume and Marketing Spend in Early Real Estate Investing
00:06:00 - Transition from Franchising to Owning and Managing Rentals
00:10:30 - Current Effective Lead Generation Methods in Real Estate Investing
00:20:40 - Scaling a Property Management Company from 500 to 20,000 Doors
00:27:25 - Growth Strategy Through Acquisitions and Integration Systems
00:30:22 - Leveraging Content Marketing to Build Trust in Real Estate
00:39:41 - Leveraging AI Tools for Efficient Video Content Creation
00:43:12 - Effective Real Estate Marketing: Direct Mail, List Stacking, and Content Creation

The resources mentioned in this episode are:

• Visit Pine Financial Group for more information about private lending and mortgage fund investment opportunities at pinefinancialgroup.com.

• Listen to the Evernest Real Estate Investor podcast, co-hosted by Spencer Sutton and Adam Hobson.

• Listen to the Evernest Property Management Show, aimed at property management company owners.

• Find and subscribe to the Evernest YouTube channel for real estate investing and property management content.

• Use Opus Clips (opus.pro) to create short-form video clips from long-form YouTube content.

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