Andy Frisella is the founder of 1st Phorm, creator of 75 Hard, and one of the most influential entrepreneurs in the fitness and personal development space. After making only $58,380 total across his first ten years in business, he built a vertically integrated supplement empire and a personal portfolio worth over $1 billion.

In this episode, Andy shares the early years of struggle, the mindset behind discipline, how 75 Hard was created, why customer experience changed his business, and what it takes to build culture, standards, and long-term enterprise value.

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