David Royce is an entrepreneur and sales leader who built and sold five pest control companies for more than $1 billion in combined value. Starting as a broke college student in door-to-door sales, he went on to create high-performance sales organizations, scalable operating systems, and recurring-revenue businesses across multiple markets.

In this episode, David explains his RACK sales system, how he survived early cash-flow crises, why training and culture became his competitive advantage, and why “boring” businesses continue to create extraordinary wealth.

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