"We're not National Geographic..." Josef Shaw is editor and designer of Bumble, the magazine that raises awareness of the plant and animal species that are currently under threat, and offers simple, practical things that readers can do to help. It was started last year by Josef and editor-in-chief Rachel Nellist, and in this episode he tells the story of how they funded that first issue, how they’ve managed to make it self-sustaining since then, and how they started out aiming at younger readers, but found that they have a broader readership than they expected.

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