"It's Donald Trump and Vivienne Westwood in the same image..." Naoise O'Keeffe is editor-in-chief of Hot Potato, an "alternative newspaper" that uses fashion photography and simple one-page explainers to engage younger readers in big, difficult subjects like Brexit, gun control and the rise of Donald Trump. Printed at tabloid size by Newspaper Club, it looks at first glance like a fairly standard newsprint magazine, but O'Keeffe and her designer Maude Vervenne have introduced a little creative chaos to make sure it stands out from the crowd. For example in this episode you'll hear Naoise explain why they decided to make virtually every spread in the magazine look like a cover, and why it was important that the writers and the photographers should never meet or speak to each other.

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