Rob Orchard is one of the founders and editors of Delayed Gratification magazine, and one of the authors of Misc., a new book they published earlier this month. If you’re a long-time listener to our podcast you might remember that I spoke to Rob three years ago, when the first Delayed Gratification book was published, and as you’ll hear, Misc. has been shaped in large part by that experience. This new book is smaller, cheaper, and more deliberately created for people buying Christmas gifts, but none of that changes the fact that the book market is incredibly competitive and a really tough place to make money. Or as he puts it, “When you publish a book, you buy a ticket in a lottery”.

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