“From weakness you make something strong...” Laurent Laporte is editor and founder of Where is the Cool?, the French magazine that presents readers with an eclectic and totally original selection of things that it has decreed are cool. In this conversation he shares his thoughts on turning weakness into strength (he’s not a journalist, which is why you won’t find long written articles in the magazine); the ongoing struggle of independent publishing; and why this thing absolutely has to be a print magazine.

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