🎙️ TAOS – Artistry, Craftsmanship and One-of-a-Kind Watchmaking

Guest: Olivier Gaud – Co-Founder & CEO, TAOS
Hosted by: Alon Ben Joseph & Rob Nudds – The Real Time Show
Recorded at: Time to Watches 2025, Villa Sarasin, Geneva
Main partner: STISS (www.stiss.ch)

This episode, produced by Time to Watches and The Real Time Show, is brought to you by STISS (www.stiss.ch).

Recorded live at Time to Watches 2025 in Geneva, Alon Ben Joseph and Rob Nudds welcome Olivier Gaud, co-founder and CEO of TAOS, for an in-depth conversation about exceptional craftsmanship, artistic watchmaking and the philosophy behind creating unique timepieces.

During the discussion, Olivier explains the origins of TAOS and its close collaboration with Atelier Olivier Vaucher, highlighting the atelier’s long-standing expertise and the ambition to fully express its artistic potential through the brand. He shares insights into the creative process, the importance of métiers d’art such as engraving and enamelling, and TAOS’ approach to producing strictly one-of-a-kind watches.

The conversation also explores TAOS’ presence at Time to Watches, its selective distribution strategy, and the human relationships at the heart of the project — from collectors to trusted retail partners.

A thoughtful and authentic exchange about craftsmanship, creativity and the value of human connection in contemporary independent watchmaking.

🎧 Duration: 18 min
💬 Language: English
📢 Presented by: STISS (www.stiss.ch), main partner of the Time to Watches Podcasts

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