🎙️ Tsar Bomba – Interchangeable Design, Collections and Market Expansion

Guests: Mark & Paul – Tsar Bomba
Hosted by: Alon Ben Joseph & Rob Nudds – The Real Time Show
Recorded at: Time to Watches 2025 – Villa Sarasin – Geneva
Main partner: STISS (www.stiss.ch)

This episode, produced by Time to Watches and The Real Time Show, is brought to you by STISS (www.stiss.ch).

Recorded live at Time to Watches 2025 in Geneva, Rob Nudds and Alon Ben Joseph welcome Mark and Paul from Tsar Bomba for a conversation focused on the brand’s collections, interchangeable watch system and international development.

During the discussion, the guests present the Atomic collection and explain the brand’s interchangeable concept, which allows users to change bezels, straps, crowns and buckles. They describe how the system works, including water resistance, crown mechanism and ease of use.

The conversation covers Tsar Bomba’s different collections, including Elemental, Atomic, Neutron, Reactor and Dark Matter, as well as the brand’s price positioning and movement choices. Mark and Paul explain the introduction of the Dark Matter collection and the launch timing.

They also discuss Tsar Bomba’s distribution strategy, with references to the Caribbean, travel retail, Mexico and Latin America. The episode includes discussion of monobrand boutique development, market entry strategy and brand visibility.

The conversation touches on brand ambassadorship, novelties presented at Time to Watches 2025, including ceramic and carbon fibre editions, and the role of industry events in meeting retailers, distributors and collectors.

🎧 Duration: 18 min
💬 Language: English
📢 Presented by: STISS (www.stiss.ch) – main partner of the Time to Watches Podcasts

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