Description
🎙️ Sydel & Sydel – Retail Perspective, Independent Brands and Industry Events
Guest: Jonathan Sydel – Sydel & Sydel
Hosted by: Alon Ben Joseph & Rob Nudds – The Real Time Show
Recorded at: Time to Watches 2025 – Villa Sarasin – Geneva
Main partner: STISS (www.stiss.ch)
This episode, produced by Time to Watches and The Real Time Show, is brought to you by STISS (www.stiss.ch).
Recorded live at Time to Watches 2025 in Geneva, Alon Ben Joseph & Rob Nudds welcome Jonathan Sydel from Sydel & Sydel, a family-owned and family-run jewelry and watch retailer based in Chicago, USA.
During the discussion, Jonathan presents the structure of the family business, explaining that he and his sister run the company, with a division between watches and jewelry, and that all jewelry is produced in-house in Chicago. He shares his approach to watch retail, focusing on independent manufacturers across different price segments.
The conversation covers Jonathan’s experience at Time to Watches, his view on the importance of attending industry events in person, and the value of face-to-face meetings with brands, collectors and industry peers. He discusses how such events allow retailers to assess the overall pulse of the watch industry and identify new brands and projects.
Jonathan also shares his perspective on brand selection, long-term relationship building, and the role of patience in developing independent watch brands within a retail environment.
🎧 Duration: 10 min
💬 Language: English
📢 Presented by: STISS (www.stiss.ch) – main partner of the Time to Watches Podcasts
Hosted on Ausha. See ausha.co/privacy-policy for more information.

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