Description
As a veteran of the newspaper business, Jaime Hunt, Vice President for University Communications and CMO at Old Dominion University, has seen firsthand how resisting change can destroy industries.
That’s why she believes higher ed institutions and organizations need to hit the pause button on banning ChatGPT and other AI services. Rather than branding it as a threat, higher ed marketers need to treat ChatGPT as a powerful tool that can take their content marketing to higher heights.
Jaime gives us a glimpse into how she’s been harnessing the power of ChatGPT to save her mental bandwidth as we dive into AI in higher ed marketing.
Join us as we discuss:
- How ChatGPT helps streamline mundane work (7:54)
- Tailoring advanced chatbots to your specific marketing needs (16:06)
- Using automation to hyper-personalize comm flows (24:18)
Check out these resources we mentioned during the podcast:
- Confessions of a Higher Ed CMO
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player.
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