As higher ed marketing teams look towards an unpredictable future injected with AI technology, one question is now on everyone’s mind: what qualifies as quality written content?

Ann Handley, Chief Content Officer of MarketingProfs and best-selling author of Everybody Writes, believes it’s writing that inspires your reader and makes them the hero of the story.

Ann shares insights from the latest edition of her book and tells us why, with practice, anyone is capable of writing content that engages audiences.   

Join us as we discuss:

- The importance of content marketing in the age of AI (3:07)

- Making your reader the hero of the story with personal moments (11:00)

- Why everyone has the potential to find their writing voice (22:32)

Check out these resources we mentioned during the podcast:

- Annhandley.com

- Fortnightly Newsletter

- Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content (2nd Edition)

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player. 

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