This Fall Season of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad.

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Two consecutive record classes did not come from one silver bullet. Ashley Hanson, Vice President for Enrollment at Carthage College, shares how campus-wide recruiting, personalized visits, early awareness, and market-specific decisions helped Carthage grow while staying focused on students. She explains why enrollment leaders should treat best practices as inputs, not instructions, and build systems that fit their own institution.

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What We Cover in This Episode

🔘 How campus-wide ownership helped Carthage sustain enrollment growth

🔘 Why personalized visits still matter as volume increases

🔘 How Carthage serves commuter students without abandoning its residential identity

🔘 Why early awareness and changing search behavior require new recruitment tools

🔘 How leaders can adapt best practices to their students, markets, and capacity

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Episode Highlights

08:13 - The campus-wide work behind two record classes

11:59 - Preserving personal attention as campus visits grow

15:18 - Marketing a residential college to nearby commuters

21:01 - Reaching stealth prospects earlier in their search

24:15 - Bringing career preparation into recruitment from day zero

36:22 - Why leaders should stop copying industry best practices

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NextGrad helps colleges and universities reach students where they already are, inside the high school itself. With a network of over 2,500 schools across North America, NextGrad puts your institution's message in front of future students every single day. Be the school they remember when it's time to decide.

Nextgrad.com, Where students see you first.

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The Higher Ed Marketer Podcast is powered by Caylor Solutions, your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs. 

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