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Confronting the “H-Bomb”: The Truth About Managing a Popular Brand cover
Confronting the “H-Bomb”: The Truth About Managing a Popular Brand cover
The Higher Ed Marketer

Confronting the “H-Bomb”: The Truth About Managing a Popular Brand

Confronting the “H-Bomb”: The Truth About Managing a Popular Brand

35min |08/03/2022
Play
undefined cover
undefined cover
Confronting the “H-Bomb”: The Truth About Managing a Popular Brand cover
Confronting the “H-Bomb”: The Truth About Managing a Popular Brand cover
The Higher Ed Marketer

Confronting the “H-Bomb”: The Truth About Managing a Popular Brand

Confronting the “H-Bomb”: The Truth About Managing a Popular Brand

35min |08/03/2022
Play

Description

When Brian Kenny tells people he’s the Chief Marketing and Communications Officer for Harvard Business School, they often say, “Why does Harvard need a chief marketing officer?”

Yes, Harvard is a historic brand, and that might lead some to believe that it markets itself, but it turns out history can sometimes be a double-edged sword.

In this milestone episode — our 50th! — we talk with Brian about the challenges of managing a well-known brand, including how to balance being seen as both historic and forward-thinking.

We discuss:

- How Harvard Business School uses a podcast for marketing efforts

- Positive and negative perceptions of the Harvard brand

- Advocating for marketing budget

- Responding as a university to societal issues

Mentioned during the podcast:

- Reach out to Brian on Twitter: @hbscmo

- Check out our nomination on Terminalfour 

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Description

When Brian Kenny tells people he’s the Chief Marketing and Communications Officer for Harvard Business School, they often say, “Why does Harvard need a chief marketing officer?”

Yes, Harvard is a historic brand, and that might lead some to believe that it markets itself, but it turns out history can sometimes be a double-edged sword.

In this milestone episode — our 50th! — we talk with Brian about the challenges of managing a well-known brand, including how to balance being seen as both historic and forward-thinking.

We discuss:

- How Harvard Business School uses a podcast for marketing efforts

- Positive and negative perceptions of the Harvard brand

- Advocating for marketing budget

- Responding as a university to societal issues

Mentioned during the podcast:

- Reach out to Brian on Twitter: @hbscmo

- Check out our nomination on Terminalfour 

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Share

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Description

When Brian Kenny tells people he’s the Chief Marketing and Communications Officer for Harvard Business School, they often say, “Why does Harvard need a chief marketing officer?”

Yes, Harvard is a historic brand, and that might lead some to believe that it markets itself, but it turns out history can sometimes be a double-edged sword.

In this milestone episode — our 50th! — we talk with Brian about the challenges of managing a well-known brand, including how to balance being seen as both historic and forward-thinking.

We discuss:

- How Harvard Business School uses a podcast for marketing efforts

- Positive and negative perceptions of the Harvard brand

- Advocating for marketing budget

- Responding as a university to societal issues

Mentioned during the podcast:

- Reach out to Brian on Twitter: @hbscmo

- Check out our nomination on Terminalfour 

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Description

When Brian Kenny tells people he’s the Chief Marketing and Communications Officer for Harvard Business School, they often say, “Why does Harvard need a chief marketing officer?”

Yes, Harvard is a historic brand, and that might lead some to believe that it markets itself, but it turns out history can sometimes be a double-edged sword.

In this milestone episode — our 50th! — we talk with Brian about the challenges of managing a well-known brand, including how to balance being seen as both historic and forward-thinking.

We discuss:

- How Harvard Business School uses a podcast for marketing efforts

- Positive and negative perceptions of the Harvard brand

- Advocating for marketing budget

- Responding as a university to societal issues

Mentioned during the podcast:

- Reach out to Brian on Twitter: @hbscmo

- Check out our nomination on Terminalfour 

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Share

Embed

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