Yes, Harvard is a historic brand, and that might lead some to believe that it markets itself, but it turns out history can sometimes be a double-edged sword.
In this milestone episode — our 50th! — we talk with Brian about the challenges of managing a well-known brand, including how to balance being seen as both historic and forward-thinking.
- How Harvard Business School uses a podcast for marketing efforts
- Positive and negative perceptions of the Harvard brand
- Advocating for marketing budget
- Responding as a university to societal issues
Mentioned during the podcast:
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