Higher education is not one size fits all. Markers need to wade into the data and demographics and focus on creating an intentional message for their target audience.

That’s why we’re talking to Shane Baglini, Senior Director of Marketing Recruitment at Muhlenberg College. A dynamic higher ed marketer, Shane has a passion for authentic storytelling.

In this episode, we delve into the importance of differentiating your marketing strategy to fit your target audience personas.

Join us as we discuss:

- Enrollment marketing from the student’s perspective (11:32)

- Getting marketing a seat at the administrative table (14:15)

- Connecting with students through empathetic brand storytelling (17:40)

- How smaller institutions can differentiate themselves (29:58)

Check out these resources we mentioned during the podcast:

- Shane Baglini on X
- shanebaglini@muhlenberg.edu

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player.  

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